The Founder and CEO of Deerhorn Furniture in an Interview with E-COMMERCE IN PRACTICE
In the latest issue of “E-COMMERCE IN PRACTICE,” Rafał Pikul, founder and CEO of Deerhorn, discusses “How to Effectively Manage Logistics, Warehousing, and Order Fulfillment in E-Commerce.”
Here is an excerpt from the interview:
Deerhorn furniture from Biłgoraj now adorns the offices and workspaces of customers in Poland, as well as in the Czech Republic and Germany. How did it all begin?
It all began in 2019. I look back on that time with a smile. At the time, I was absorbed in running my advertising agency and working on the construction of our house, which was already in its final stages. My wife Kasia handled the interior design with the help of an architect. I, however, took charge of the study’s design myself. At the time, I spent countless hours at the computer, seven days a week.
I dreamed of a custom-designed office with a large window and a view of the forest. The desk, of course, was a key element. This is where the whole story begins. I couldn’t find the right piece of furniture online, so I decided to make
it myself. The tabletop, of course, had to be made of natural wood, because I love nature and appreciate its positive impact on my well-being.
The process of building the desk was fascinating, and I was so delighted with the result that I decided to take some photos and see if such a product could sell online. I knew a lot about search engine optimization, so
it was relatively easy for the listing to be noticed by many people interested in desks. A whole collection was created quickly, followed by more. Before long, I had to move production from my 100-square-meter home garage to a larger facility.”
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