Office furniture for the Pikul Media advertising agency in Biłgoraj—the story that launched the Deerhorn brand

• City: Biłgoraj, 57 Armii Kraków St.
• Country: Poland
• Industry: Advertising agency and commercial production
• Client: Pikul Media
• Scope of work: Corner desk, glass display cabinets, TV cabinet.
• materials: natural oak, metal frames, plants
• Objective: To establish a new branch of the company that will enable its further growth and the hiring of additional employees

From this project, you’ll learn

• Why did Pikul Media decide to open a new office in Biłgoraj,
• What furniture did we make for the advertising agency’s new headquarters,
• how natural oak, black metal, and green influenced the character of the interior,
• Why this project is so special to me,
• how the experience I gained while running an advertising agency helped me create Deerhorn,
• Why good business relationships can last for many years.

Introduction to the Project

As part of this project, we built a corner desk, glass display cabinets, and a TV cabinet. The furniture was crafted from natural oak and black powder-coated metal.

The interior was complemented by plants, which added a natural touch to the space. The combination of warm oak tones, black metal, and greenery gave the office a modern feel, well-suited to the company’s work in the creative industry.

This project has a special meaning for me

Pikul Media was the first company I founded and grew over the course of eight years. It was there that I learned about entrepreneurship, sales, production management, and building relationships with customers.

Today I know that without those experiences, Deerhorn wouldn’t be the brand it is today. That’s why the opportunity to furnish Pikul Media’s new headquarters was much more to me than just another project. It was a moment when two important chapters of my professional life came together again.

Rafał Pikul
Founder of Deerhorn

Before the furniture, there was an advertising agency

Most of the projects we feature on the Deerhorn website tell our clients’ stories. This one tells mine, too.

Before founding the Deerhorn brand, I ran the advertising agency Pikul Media for eight years. That’s where I gained my first experience as an entrepreneur. I learned about sales, team management, production organization, customer service, and taking responsibility for every project that left the company.

I didn’t realize at the time that those experiences would prove invaluable in building a completely new brand.

Today, I am convinced that without those eight years, Deerhorn would not be the company it is today.

From an advertising agency to a major manufacturer of office furniture

After running an advertising agency for a few years, I felt that I wanted to create something of my own from scratch.

That’s how Deerhorn came to be.

The decision to change industries wasn’t an easy one. However, I knew that if I wanted to build a brand that produces premium office furniture, I would have to devote 100 percent of my energy to it.

That is why I decided to hand over Pikul Media to my colleague Przemek. Since then, he has been growing the company under the same name, implementing his own ideas and consistently strengthening its market position. It gives me great satisfaction to see Pikul Media grow year after year.

New Headquarters, New Chapter

As the company grew, its previous headquarters became too small. Przemek decided to purchase his own building and create a modern workspace for the entire team. The new headquarters also meant the office needed to be fully furnished. And that’s when history came full circle. A call asking about custom furniture came in to Deerhorn. I have to admit, it was one of those moments that stick with you. The company I used to run came back to me as a client years later. It was a very nice feeling.

What have I learned from running an advertising agency?

These days, I’m often asked whether the experience I gained running an advertising agency helped me when I was building Deerhorn. The answer is simple: very much so. It was at Pikul Media that I learned how to handle sales, manage people, organize production, and build relationships with clients. The industry has changed. The values haven’t. Timeliness, quality of work, responsibility for the product, and an honest approach to the client remain exactly the same. It was precisely these experiences that allowed me to grow Deerhorn much faster in its early years. Today, I look back on that journey with immense gratitude. Every step along the way had its purpose.

This project means more to me

For me, this isn’t just another project. It’s a symbol of a chapter that’s both closed and, at the same time, beautifully open. First, I spent years developing Pikul Media. Later, I founded Deerhorn. A few years later, both stories came together again in a single project. It’s not often that an entrepreneur has the opportunity to furnish a company that he himself once built. That’s why this project will remain one of the most special ones for me.

Thank you, Przemek

Przemek, thank you for your trust. It’s a great pleasure to watch you grow Pikul Media and take on new ambitious projects. I’m glad that Deerhorn could be a part of this new chapter. I wish you continued success, and I’m convinced that your best projects are still ahead of you.

See more photos of Pikul Media’s new headquarters

And now, I invite you to take a look at the rest of the photos from Pikul Media’s new office in Biłgoraj. That’s where you can best see how natural oak, black metal elements, and greenery have come together to create a cohesive, modern workspace.